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To understand URL or website redirect is pretty simple, it’s a server-based function to send the user from one web location to another. The redirects are implemented for many reasons by websites due to the change of their address. Among them, the most significant motive is to synchronize your site with the latest search engine optimization techniques.
You must bear in mind that 301 redirect has the most significant impact on SEO to Pass link equity to a newly created webpage, and you must know 301 redirect relation with link equity.
Before 2016, 301 affected the page rank negatively, but things have reversed completely today. It was assumed that a website could suffer about a 15% loss in page ranking if it uses 301 redirects. Google’s former head of Webspam, Matt Cutts explained this procedure but didn’t mention an exact figure of loss that can be faced in page ranking due to redirects. However, it was officially announced in June 2016, that no website would face a downfall in page rank due to redirections. Instead, it can result in boosting the organic traffic of a webpage.
A redirect chain occurs when a URL is redirected many times to other URLs, for example, One page on your website is redirected to a 2nd page that is redirected to 3rd page on your website. Redirect chains make it hard for Google to crawl pages with chain redirect. You always need to check your redirects, it often happens on your website and you have no idea about them. Some of the bad effects of redirect chains on your website SEO.
If you are familiar with SEO, then you might also know that not all redirects result in betterment. Some of them can be risky and can damage the SEO of a website. That makes it essential to know about the redirects associated with your website. You can use SST’s URL redirect checker!
Since you have identified the basics of redirection, your next step should be running a redirect test through a link redirect checker. Though link redirect trace extensions are available on the internet, why take a risk when you can easily access the hassle-free tool for this task? First of all, you have to reach our URL redirect tool by entering https://majesticseotools.com/redirect-checker in the address bar of any browser. The next steps are:
These easy steps on the website redirect checker will help you stay informed about your website's redirected URLs. You can check redirects regularly with the help of our tool as it offers quick results with zero hassle.
There are several types of redirects that you might implement on your website or its individual pages. Some of them are directly related, while others are linked indirectly with SEO. As mentioned before, many redirects are implemented on a website. Before moving any further, let’s take a look at the functionality of all kinds of URL redirections.
This code indicates that there are a number of possible options a user can avail to redirect the website. A typical example of it can be to switch from one language to another, which is commonly known as localization.
The 301 status code is used for transferring all the clicks on the old URL to the new one. It is used by the websites that make changes to their domain name and the businesses that have merged. You can identify it with the 301 redirect checker tool.
Similar to 301, 302 is also for moving the clicks to another URL, but it is only for a specific time and cannot be adopted permanently. The link juice is not transferred to the new URL; hence, the new URL isn’t ranked by search engines in this case. The new version of this code is changed to “found,” which previously was “temporarily moved.”
This HTTP status code is implied for temporarily transferring of clicks. 307 should be used during the maintenance of the server or for any other reason where it becomes mandatory to move material to a new URL.
It is a technique implied by websites for auto-refreshing the page after a specific time. Meta Refresh redirection is applied on every page rather than the whole site.
With various available redirects, it is essential to check redirects every now and then.
Using the link redirect tracker will assure you that your websites’ traffic is not affected. For instance, you own a brand, which sells only a single product online, and you are introducing a new product line. No doubt, changing to the branded domain name will help you target a wider audience. But the old visitors might not find your new website if they enter the old URL.
Hence, it is essential to use the 301 redirect code for avoiding the loss of existing traffic. And, if you do that, using the 301 redirect checker tool will help you ensure that your new domain is redirecting the traffic from the older one. It is an effective way of redirecting a website without damaging its SEO.